By Victor Chen \\ Published: 2007.08.28

Recently, Dell has launched a new initiative of trying to bring out better “designed” products and diverse color offerings. I applaud them for making a change since they use to make me angry with their advertising campaign of “we put a lot of thought into the design of our products”. In reality, if anyone bothered to look at the products they produced at the time, this was clearly not the case...but I digress. The most pronounced of the new products is the M1330, a thin-and-light notebook that Dell proclaims is the world’s thinnest 13.3” notebook. HOWEVER, this is patently FALSE and MISLEADING.

According to Dell’s M1330 web page, the M1330 measures 31.8 x 23.8 x 2.31-3.38 cm (W x D x H). Yes, quite slim.

Sony has been selling their VAIO SZ series 13.3” notebook for over a couple years now worldwide. Although it comes in two configurations, the carbon fibre model measures 31.5 x 23.4 x 2.18-3.26 cm (W x D x H). Smack to the head! Dell gets beat down and doesn’t even win one category! Even if you compare the non-carbon fibre model, it’s more or less a wash with the M1330 being slightly less in height. Of course, in either case, the Sony SZ is lighter in weight and has a better screen.

Am I being harsh? Absolutely. One of the reasons why is that I think Dell is doing a good thing by trying to release “better quality” products that take design, usability, and aesthetics into account. Dell has always had good performance for the dollar but it was always at the expense of the amenities and the “feel” of the product.

So, Dell, please stop lying to consumers and trying to create your own Dell Reality Distortion Field via the spreading off false advertising. Sell the product on its actual merits and don’t resort to low class marketing tricks just to sell your product. Make the products compelling and people will buy them.

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COMMENTS
\\ 2007.09.14 - 03:18 PM

Thats really true, I just got too much annoyed seeing this ad. Moreover this design reminds me of simple copy of some of the old sony models.

Also when macbooks copied vaio design concepts like,
motioneye, chiclet keyboard nobody seem to have noticed it. But when sony introduced back their very own chiclet keyboard, everyone started saying “sony copies macbook” that is not fair. And I just donno what the hell does the sony marketing is doing ?

gr00vy0ne \\ 2007.09.17 - 08:04 AM

Sony’s marketing has to be one of the worst in the industry which is a shame because they genuinely have some really great products....except no one knows about them!

I think the main problem stems from the lack of a unified strategy on how they want to position their products. They simply think their brand recognition is enough.

Howard Stringer may be a smart guy but his restructuring of Sony is not addressing the fact that Sony has poor marketing. They need to show to show that their products are “fun to use” and are part of our daily lives. They also need to listen to their customers more...but that’s another discussion.

\\ 2007.09.19 - 02:31 PM

DELL is nothing but
Dormitory Engineered Lousy Laptops

Poster Maniac \\ 2007.12.19 - 03:02 AM

@thwfanboy he he funny..
Yea it is true i love Sony Products but still DELL is gearing the market don’t know why..

Motivator \\ 2008.02.20 - 09:35 AM

Seeing the ad reminds me of Sony products as well and it annoys me knowing that Dell just run out of ideas which makes them laughable and try to copy something from Sony products but they tends to get away with it.

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